Marking a new chapter for smart off the road as well as on it, the #1 is the first car to be available online through smart’s direct-to-customer service in addition to its nationwide retailer network, as the brand continues to build on its foundations as a leading light in affordable and accessible electric vehicles.
Initially available to UK buyers in Pro+, Premium and limited-edition Launch Edition trim levels, as well as an exhilarating BRABUS variant, the #1 offers drivers class-leading performance and safety in addition to an exceptional level of standard specification. What’s more, smart’s fair and transparent haggle-free pricing ensures that customers can have confidence in the value of their purchase whether they buy online or through a retailer.
The smart #1 Pro+ offers everything needed for modern e-mobility – and so much more. Priced from £35,950 on the road, the Pro+ offers a remarkably well-equipped standard specification with an extensive range of driving assistance systems, panoramic sunroof, ACC (Adaptive Cruise Control), heated seats, a 360-degree surround camera, intelligent voice assistance, LED lights and a powered tailgate. With anxiety-busting WLTP range of 260 miles and smile-inducing 0-62mph performance of 6.7 seconds, the Pro+ makes every journey an event.
In addition to the features already available on the Pro+, the smart #1 Premium offers a sound system by Beats, a Head-Up Display (HUD), CyberSparks+ Matrix LED headlights and APA (Automatic Parking Assist). Priced from £38,950, the Premium offers an even greater WLTP range of 273 miles with a state-of-the-art silicon carbide invertor and heat pump for improved response and efficiency, as well as a 22kW three-phase on board charger for 10-80% AC charging in less than three hours.
The exclusive smart #1 Launch Edition is a special statement for those who cannot wait to experience the new era of smart. Combining unique design traits and exclusive aesthetics with the long feature list of the Premium, just 100 UK examples of the Launch Edition will be available from £39,450.
The smart #1 BRABUS, opens a completely new chapter for smart and BRABUS, continuing a story that the two brands have been writing since 2003.
Priced from £43,450, the #1 BRABUS sets standards unmatched by any rival at its price point. Signalling its intentions with a range of design cues including more aggressive styling, bonnet vents, unique contrast paint and 19-inch Dynamo wheels, the transformation continues within, where an Alcantara steering wheel, microfibre suede seats and headrests with BRABUS design stitching add to the sporty feel of the car alongside red seatbelts and metal pedals.
Naturally, the performance of the smart #1 BRABUS also leaves rivals in its wake, with the standard 200 kW of power increased to 315 kW and torque up from 343 Nm to 584 Nm. With all-wheel drive to ensure traction and aid acceleration, as well as a specifically calibrated BRABUS driving mode, this results in an even more thrilling smart experience, unleashing the full potential of the car for incredible 0-62mph performance of just 3.9 seconds.
“For us at BRABUS, partnering with smart feels completely natural, as we both keep on challenging the status quo to improve our brands and products further,” said Constantin Buschmann, CEO of BRABUS. “For the #1 we keep on pushing the envelope of our partnership to integrate the essence of BRABUS into a very capable car and future-oriented mobility concept, that is accessible for a wide variety of people. We are very happy with the result and see the #1 as a more than worthy starting point for a new era of our great relationship with smart going forward.”
